The bed-in-a-box industry has recently become cluttered with new brands vying for some market share in this lucrative new industry. A few of these brands have differentiated themselves by creating their own USPs (Unique Selling Propositions) while the rest are competing on the prices. Two of the biggest names currently are Purple and Tuft & Needle. Purple has made waves with their unique marketing (check out their YouTube channel) and Tuft & Needle has competed on quality for the price. Both are memory foam mattresses known well for providing a good bounce and relieving back pains by reducing the pressure. Everyone wants a comfy night sleep, right? Thatโ€™s what these brands are trying to do! They not only promise comfort but a perfect sleeping environment. It all comes down to the materials that are being used to manufacture these mattresses. Both seem to use a complex combination of materials that differentiate them from the other mattress bed-in-a-box brands.

Similarities between Purple and Tuft & Needle:

There are a few characteristics which make both the brands quite similar. The three most important ones are given below:

How is the Tuft & Needle mattress made?

Tuft & Needle’s main mattress goes for one less layer than most of the all foam competition. The result is a lower price but how much are they sacrificing by having one less layer? Let’s look at the construction layer by layer to find out.

Go to T&N website


Like Tuft & Needle, Purple is also a 10 inches mattress which comes as bed in a box. Whatโ€™s unique about purple is a proprietary hyper elastic polymer grid. It also claims to keep you cool at night and provide the perfect firmness.

Go to Purple website

The feel Tuft & Needle vs. Purple:

We have tried out these mattresses ourselves to see how they feel. We understand that personal preferences vary, and different people would have different experiences but this section gives a general idea about how each mattress is, so you can make a wise decision when you go for your purchase.

How firm is the Tuft & Needle mattress?

Tuft & Needle is definitely on the firmer side of medium firmness. After testing it, it was determined that it sits at about a 7.5 on the firmness scale, where 1 is very soft and 10 is very firm. It is bouncy and does sink a little but not too much so the support is pretty good.

How firm is the Purple mattress?

Purple also has a medium firmness, but it is comparatively less firm than Tuft & Needle. On average, our testers gave it a 6.5 out of 10 on the firmness scale. This puts it right at a medium-firm feel, but Purple’s unique grid also gives it a completely different feel than any other mattress on the market. Let’s look at it by position to see if it is the right mattress for the type of sleeper you are.

Shipping, trial period and warranty compared:

Both Purple and Tuft & Needle have pretty standard accompaniments with the purchase of one of their mattresses. If you are really considering one of these mattresses they both have trial periods so you can see if you like it, keep in mind it usually takes a couple months to adjust to a new mattress. Also, Purple has a really unique feel to it because of it’s grid so the free trial period is an excellent option.


The final decision about which mattress to buy comes down to your personal preferences. These two mattresses are very similar in some characteristics while very different in the others, as I have mentioned above. It depends if you like your mattress bouncy, firm or soft. If you like to change positions while you sleep then Purple is the answer for you. On the other hand, if you like a mattress that is a bit firmer and want your weight to be equally distributed when you sleep then go for Tuft & Needle. Now the decision is yours!

Pricing compared:

When we compare the prices for Tuft & Needle and Purple it is very clear that the Purple is charging much higher and thus targeting a segment that can pay much higher. This also shows that the competition is high for the new entrants.


Tuft & Needle


Twin XL$575$1,049
California King$1,145.17$1,899